How cell Phone firms Can Run Successful Proximity Marketing Campaigns
Since the year 2014, proximity marketing has been recognized as an effective way to drive retail sales. That being said already, it still has numerous untapped potential.
Imagine a scenario where you know exactly where your customer is, the activities they engage in and how you can help the. By using the proximity marketing technique, you will have access to all this information and more. It means that you get to post customized notes at exactly the right time and place. This way, your customers will be invited to take effect immediately. Below are ways in which you can run a successful proximity campaign.
Understand Your Clients
When you are ready to start proximity marketing, you must ensure that you have as much information as you can about your customers. With all the information that you need about your customer, you can create an app that offers targeted special offer of the product or service that you are offering. This way, your customers are more likely to engage with your content and less likely to get frustrated and delete the app.
Use More than Location Data
Proximity marketing is mostly about serving content based on location. However, this doesn’t mean that you can ignore other variables.
Factors such as buying an account, browsing history and search history can help you to personalize content. For instance, assume that a customer walks into a phone shop; you already know that they have recently searched for Stay mobile cracked iPhone screen. You will be in a place of serving them content about phone screen repairs.
Don’t Use Third-Party Ad Networks
If you are unaware of how proximity marketing works behind the scenes, then know that it is quite simple. You will need an app that interacts with the tags and identifies the location of the user and serve them with relevant information.
When it comes to using the tags, you have two choices. You can either create your own branded app or use a third party network. It is tempting to join a third-party network, but this will limit you the control over user experience and less liability to control the content shown.
To have a successful proximity campaign, you need to invest in creating your beacon-enabled app. This means you have complete control over content and user experience. It also gives you access to powerful analytics and the ability to make changes and improve campaigns in real time.
Never Use Annoying Ads
There are nothing wrong with sending occasional special offer and new products notifications to customers, but you must be selective.
Don’t send numerous advert notifications one after another. You must not send ads for products that consumers are not interested in. Tactics like these are tacky and annoying and will not make your brand look good.